Millennials in particular want food items that are fresh, creative and made just for them.
Demanding what you want, how you want it and when you want it are hallmarks of Millennials—the 69 million U.S. adults currently age 18-34. Millennials are significantly more likely than adults age 35-plus to like standing out in a crowd, to enjoy making fashion statements and to expect their car to express their own personality. This pronounced proclivity for bold and confident individualism extends noticeably to Millennials' food choices, according to market research publisher Packaged Facts, New York, in a new report titled “Millennial Menus: Culinary Trend Tracking Series.”
In this report, Packaged Facts explores how to cultivate the demanding but trend-setting Millennial generation as culinary consumers by focusing on the Top 5 food trends these young adults are inspiring.