MorningStar Farms introduces calculator to measure environmental impact of eating less meat
With a few simple calculations, consumers can determine how their personal food choices affect the impact on the environment.
In 2015, MorningStar Farms worked with Quantis, Boston-based life cycle assessment consultants, to conduct a study comparing the environmental impact of veggie meals, meat-containing meals and other products across water use, greenhouse gas emissions and land use.
With that data, Kellogg Co., the Battle Creek, Mich.-based owner of the MorningStar Farms brand, created the Veg Effect Calculator, an innovative tool to help consumers see the impact a veggie meal can create on the environment.