1WorldSync, Lawrenceville, N.J., and Label Insight, St. Louis, Mo., partnered to provide what is said to be the most complete solution to help brands meet consumer demand for transparency of food information.
Led by the Grocery Manufacturers Association (GMA), Washington, D.C., and Food Marketing Institute (FMI), Arlington, Va., SmartLabel is a consumer transparency initiative committed to providing comprehensive product information in an easy, standardized and accessible digital format.