PhillySwirl, ICEE mix it up in the frozen novelties aisle
Philadelphia-based PhillySwirl teamed up with ICEE Co., an Ontario, Calif.-based subsidiary of J&J Snack Foods Corp., to introduce new frozen novelties that feature a unique twist on classic flavors.
ICEE MixItUp allows consumers to enjoy their favorite frozen beverage flavors from home. With the pop and fizz of an ICEE beverage produces swirled concoctions like red and white cherry, green apple and watermelon, blue raspberry and white cherry and strawberry and kiwi.