The 2016 grocery e-commerce forecast— GenX users with families are the key target, with Millennials in second
This report indicates where U.S. grocery retailers should focus their attention in making the most of opportunities.
In December 2015, Unata, a Canada-based provider of grocery retail solutions, in partnership with Environics Research, an evidence-based consultant also based in Canada, surveyed more than 500 online U.S. shoppers about their current and intended shopping habits for online grocery in 2016.
This report highlights the most important results, indicating where U.S. grocery retailers should focus their attention in making the most of opportunities.