Arla Foods, Inc., USA, Basking Ridge, N.J., introduced new Lurpak Spreadable Infusions, a blend of Lurpak butter and rapeseed oil with added herbs and spices, lightly whipped for ease of spreading.
“Lurpak Spreadable Infusions taps into the trend of actively seeking out bold and adventurous new flavors, allowing consumers to spread flavor to enhance the taste and texture of breads of the world,” says Jordan O'Farrell, brand manager. “For our food lover audience who value great taste, Lurpak Spreadable Infusions will be an incremental purchase and especially significant for the lunch occasion. Lurpak Spreadable Infusions will put the brand at the heart of even more good food occasions.”