Mintel, Chicago, highlighted six packaging trends set to make an impact on global dairy packaging markets over the year.
Digital evolution Digital printing is capturing brands’ attention by creating opportunities to engage consumers on a local, “hyper-”personal and even emotional level. With nearly one-quarter of Chinese consumers indicating they would pay more for personalized soft drink packaging, digital printing is positioned to grow well beyond industry estimates. In 2016, the market will experience the tipping point for digital package printing, as brands move beyond using it for limited editions and personalization, and capitalize on its economic and speed-to-market advantages for mainstream package decoration.