During the past three or so years, the digital players have undergone significant changes to adapt to the changing demands of both retailers and brands.
In 2003, my first year attending the Annual Industry Coupon Conference, hosted by the Association Of Coupon Professionals, Drexel Hill, Pa., I remember some bold statements made by digital companies on the future of coupons.
The free-standing insert (FSI) was going to become extinct, and digital would take over.