RetailMeNot survey outlines the evolution of dining in the digital age
More than ever before, consumers are turning to their digital devices to help make dining out decisions easier.
RetailMeNot, Inc., Austin, Texas, released a new study titled "The Evolution of Dining in the Digital Age," which explores digital savings and mobile habits among restaurant patrons, as well as general habits related to dining out and spending.
More than ever before, consumers are turning to their digital devices to help make dining out decisions easier, including searching for nearby locations and deals. In fact, nearly a third of consumers (32%) have used a deal that they found online or on their mobile device at a restaurant in the past three months. But, that's not all. The survey breaks down when, where and how their mobile devices impact the dining journey.