Mintel: Three in five consumers love burgers on the menu
Interest in non-beef burger offerings is highest among Millennials, who are the most likely generation to agree that healthy menu items is the most important factor when choosing a restaurant.
While consumption of beef has been down over the past decade, burgers endure as a mainstay of the modern American diet. In fact, new research from Chicago-based Mintel reveals that not only do 82% of consumers agree that burgers are a good source of nutrients, but another 80% would pay more for burgers made with premium ingredients. And, three in five (62%) consumers say they love burgers, period.
However, as beef faces negative health perceptions, consumers show interest in a wide array of non-beef burger alternatives, according to the study, “The State of the Burger – US – April 2016.” For example, nearly half of consumers would like to see more chicken burgers (46%) on menus and two in five (42%) are interested in more turkey burgers. Another one third (34%) of Americans are interested in seeing bison/buffalo as a burger option on more menus.