Survey: Mobile is integral tool in gaining Millennial marketshare
Mobile is especially and increasingly seen as a key tool to drive store savings with each trip.
Retale, a location-based mobile advertising platform for retailers and brands, announced the results of its first annual “Retale Millennial Grocery Report,” a commissioned study examining grocery shopping preferences among Millennial (18-34 years old) consumers. The study polled 1,000 Millennials across the United States between May 2-6.
Cuting grocery spending
According to Nielsen, the Great Recession has “fundamentally changed” consumer shopping and saving habits, and many in the country continue to feel the recession’s effects long after the 2009 bailouts. With this in mind, Retale evaluated recessionary impact on grocery buying, specifically, among survey respondents.