Study shows consumers select c-stores based on better-for-you options
The study indicates that these groups associate “better-for-you” options with “fresh” and “all-natural.”
Chicago-based Q1 Consulting launched a comprehensive study that shows how convenience store “regulars,” including younger males and Hispanic males, are increasingly selecting c-stores based on better-for-you options.
The study, “Capturing Opportunities in the Convenience Store Prepared Foods Channel,” which provides insight into the convenience store prepared foods channel, found that males aged 18-24 (68%) and Hispanic males (58%)—the most frequent users of convenience stores–believe finding better-for-you products is very important. Further, the study indicates that these groups associate “better-for-you” options with “fresh” and “all-natural,” which dominated choices such as low-fat, low-sodium, organic and calorie-free.