The rebranding program is a key element of the company’s ongoing process of bolstering manufacturing, staffing and marketing systems.
Continental Sausage, Inc., Denver, Colo., completed a comprehensive rebranding of its product line, with a new brand name of CharcūtNuvo, a made-up combination of the words, “charcuterie” and “new” and pronounced as “Shar-koot-noo-voh.”
The rebranding program is a key element of the company’s ongoing process of bolstering manufacturing, staffing and marketing systems to meet the growing demand for its products in Whole Foods Market and Costco, along with a number of key specialty retailers and wholesalers.