This year's study further explores the deep shift in shopping and important meal time distinctions.
If you get five couples together in the same room and ask each person who is the primary grocery shopper for their household, chances are you will get 10 different responses. That’s because more and more U.S. households are changing grocery shopping habits due to shifting household roles, according to the 2016 U.S. Grocery Shopper Trends report released by the Food Marketing Institute, Arlington, Va.
For the last four decades, FMI has traced where consumers shop, how they shop and what issues are most important to them as consumers. This year, FMI worked with the Hartman Group, Bellevue, Wash., to supplement its U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers.