Study: Hispanic consumers lead U.S. market in grocery shopping engagement
Hispanic shoppers are highly engaged in store and digitally along the path to purchase.
As the U.S. Hispanic population continues to grow in size and influence, so too does this its buying patterns and behaviors, according to the 5th Edition of “The Why? Behind The Buy” U.S. Hispanic shopper study.
The study, produced by Acosta, Jacksonville, Fla., and Univision Communications Inc. (UCI), Los Angeles, provides insights into how consumer packaged goods (CPG) brands and retailers can leverage to better appeal to and connect with this important shopper segment.