The meat department is one of the most important categories for many food retailers. A successful meat department can help a store differentiate itself from the competition and be a significant driver of sales and foot traffic, according to “The 2016 Power of Meat,” a report produced by the Food Marketing Institute (FMI), Arlington, Va., and North American Meat Institute (NAMI), Washington, D.C.
There’s a growing consumer desire for transparency in the product, and connecting with Millennials is crucial for traditional formats to retain the meat dollar. In fact, this group has a higher propensity to occasionally shop alternative channels like farmers’ markets and online.