2016 State of the Industry: Breakfast evolves to all-day occasion
Consumers’ increasingly fast-paced lifestyles, growing interest in morning fare at non-traditional times and extended all-day breakfast programs are fueling the trend to expand breakfast foods into new dayparts and mealparts.
From the most important meal of the day to an all-day daypart, the cold breakfast category continues to evolve.
In fact, consumers’ increasingly fast-paced lifestyles, growing interest in morning fare at non-traditional times and extended all-day breakfast programs are fueling the trend to expand breakfast foods into new dayparts and mealparts.