Northwest Grocers, Unified Grocers form strategic alliance
This partnership will increase buying power and synergies created from this new “virtual chain” of stores.
Northwest Grocers (NWG), Tukwila, Wash., and Unified Grocers, Commerce, Calif., formed a new strategic alliance, making NWG the exclusive marketing and advertising company for Unified’s Pacific Northwest Member stores operating under banners trademarked by Unified and IGA USA, Chicago.
In August, NWG will begin managing all marketing and advertising activities for these stores, which include more than 120 locations operating under the Thriftway, Red Apple Markets, Select Markets and IGA Market Fresh banners, among others.