Oklahoma State University, Stillwater, Okla., released its latest Food Demand Survey, FooDS, which tracks consumer preferences and sentiments on the safety, quality and price of food at home and away from home, with particular focus on meat demand. This online survey interviewed a sample size of at least 1,000 individuals, weighted to match the U.S. population in terms of age, gender, education and region of residence.

After a 3-month slide, willingness-to-pay increased for all food products in July, according to the survey. There were sizeable increases in willingness-to-pay for meat products from June to July; steak willingness-to-pay increased 46.44% and deli ham willingness-to-pay increased 33.15%. In July, willingness-to-pay for steak reached its highest point since FooDS began in May 2013.