General Mills unveils summer 2016 new product lineup
General Mills, Minneapolis, introduced this summer’s new product lineup.
"We're in a period of very rapid change in the food industry. And, consumers are very clear about what they want—simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience. This translates into very a clear set of growth opportunities for us," says Ken Powell, chairman and CEO. "We've challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want. These interactions allow us to build greater intuition, which helps us move much faster. Our new product lineup demonstrates our ability to listen and respond."