Study reveals meal kit delivery services will continue to grow
Saving time is the top reason given for using meal kits, which provide all the ingredients necessary to prepare a meal.
There is a lot of buzz around meal kit delivery services, but the buzz may be greater than those who currently use the kits, finds The NPD Group, Chicago. Trial of meal kits is still relatively low with 3% of the U.S. adult population (18 years and older) trying a meal kit delivery service within the last year. There is however opportunities for growth, according to “Thinking Inside the Box: A Fresh Look at Meal Kit Delivery Services.”
Saving time is the top reason given for using meal kits, which provide all the ingredients necessary to prepare a meal. Consumers also cite the fact that it makes dinner easier to prepare and provides variety in their meals. The freshness of ingredients and experience is particularly appealing to young adults using the kits. Those using meal kits are generally satisfied, and two out of three kit users are extremely or very satisfied, but price may be a barrier for continued use and adoption by others.