Millennials seek cultural variety in what they eat
More than three-quarters of Americans love to try new things outside of their own culture.
There is a clear demand for multicultural influence in the lives of American adults, according to a recent study conducted by The Harris Poll. More than three-quarters of Americans (78%) agree they love trying new things outside of their own culture. This desire for novelty and variety is even higher among Millennials, of which 84% love the exposure to different cultures.
The study surveyed 2,034 U.S. adults aged 18 and over. Participants completed the survey online between June 7-9.