Stonyfield enlists Aki Technologies for mobile moment targeting
Aki's mobile moment platform looks at all of the available data signals from a mobile device to identify mobile moments.
Stonyfield, Londonderry, N.H., hired Aki Technologies, San Francisco, to power its moment-targeted mobile campaign for Stonyfield organic yogurt. The goal of the mobile targeting strategy is to allow the Stonyfield brand to reach and engage consumers during the most receptive moments.
"In order to engage consumers on the ever-evolving mobile landscape, you have to meet them where they are and at the right time," says Liza Dube, marketing communications director for Stonyfield. "Aki's platform gives us the ability to understand the types of moments specific to our consumers—whether they reflect day-to-day activities or trending moments—and then target the moments that represent the best opportunity for engagement."