Transportation Insight rebrands as BirdDog Logistics
The new BirdDog brand unifies recent Transportation Insight acquisitions under one recognizable name.
Transportation Insight, Hickory, N.C., announced plans to rebrand its transactional division as BirdDog Logistics. This branding comes on the heels of several strategic acquisitions that significantly strengthen the company’s ability to provide freight brokerage service to every sector of the North American economy.
“Over a 17-year period, Transportation Insight has carefully crafted all the component parts needed to provide the most holistic supply chain solutions available in North America,” says Paul Thompson, founder and chairman. “An important piece of that is the direct ability to provide brokerage capacity to Transportation Insight’s customers and other customers in the logistics marketplace. As we’ve seen clients seek better capacity sourcing over the last 4-5 years, we’ve been able to help them fulfill those needs directly in a way that allows us to guarantee the best quality service.”