Millennials deem quality as biggest factor in selecting beef
Millennial consumers denote beef’s taste and experiential attributes as the highest indicators of quality.
Quality is one of the biggest factors Millennials consider when choosing where to dine out and what to order, but how they define quality beef might be surprising. New consumer research from The Beef Checkoff, Centennial, Colo., shows that Millennial consumers denote beef’s taste and experiential attributes as the highest indicators of quality.