Study shows consumer trust in refrigerated foods is strong
Seventy-seven percent of consumers in the United States, Canada and the UK consider refrigerated foods to be a fresh option.
An international study conducted by the Culinary Visions Panel, Chicago, explores international differences in trust for refrigerated foods. This exclusive study includes more than 3,000 consumers’ dining and purchasing habits in and out of the home.
The study found a majority (77%) of consumers in all three countries—United States, Canada and the UK—consider refrigerated foods as a fresh option. When broken down by country, more U.S. and UK consumers attribute freshness to refrigerated foods than those in Canada. Seventy nine percent of U.S. consumers and 80% of UK consumers at least somewhat agree that refrigerated foods are a fresh choice, compared to 73% of Canadian consumers.