What does the future of personalization look like for products that can’t necessarily be flavored with Sriracha?
Americans know what they like and what they’re willing to pay for. This drive to personalize—to save time, live better, be healthier or indulge—extends to the food consumers buy in the grocery store.
In recent years, the perimeter of the store (meat, produce, deli, bakery and seafood departments) has been catching up with U.S. consumers’ need to differentiate themselves. Consumers can choose from a dizzying amount of products and buy them pre-cut, in varying pack-sizes or with a dip or some other food pairing. In fact, in departments like produce, certain fresh commodities that have yet to grow and change with consumers’ demands—including bananas, pears and beans—are lagging behind sales of more innovative products like packaged salads and fresh-cut fruits and vegetables.