Mobile scan barcode technology delivers robust product information
GS1 US, Lawrenceville, N.J., developed GS1 US Mobile Scan, what is said to be the next generation of product identification, helping brands and retailers deliver robust product information to consumers.
GS1 US Mobile Scan-enabled packages feature a DWCode, a nearly invisible high-performance barcode offered in collaboration with Digimarc Corp., Beaverton, Ore., giving trading partners the latest technology for providing digital-savvy consumers with timely brand-authorized product information, including marketing, pricing, special offers and coupons, product attributes, instructional videos, rich media and additional shopping assistance via their smartphones.