Richland Hills rebrands to Richland Hills Farms, expands into retail
Richland Hills Farms has grown from local to regional, servicing the upper Midwest and providing fresh sliced apples to schools, hospitals, restaurants and more.
As part of a strategic growth strategy, Richland Hills, a Richland Center, Wis.-based apple grower and processor, finalized a rebranding effort that included re-naming the company Richland Hills Farms to best reflect what the company does and where it’s going. Richland Hills Farms also introduced new Honeycrisp sliced apples and additional peeled and sliced apple packages.
“For over two decades, we’ve been more than a grower; we’ve been an early adopter in the fresh cut apples business,” says Sarah Cottrill, vice president of sales and marketing. “It’s this part of our business that has built us a reputation for great fresh cut apples, but people often overlook that we are growers first. The re-naming to include Farms in our name is a reminder to our customers that we are more than a manufacturer – we are also the farmer.”