Mintel research: Americans eating less ice cream, but willing to pay more for premium
The study reveals that while nine in 10 (92%) consumers have purchased frozen treats in the past six months, one quarter (22%) are buying less.
As ice cream and frozen novelty consumption remains near-universal among Americans, a less-is-more mindset is prevailing, according to new research from Mintel, Chicago.
The study, “Ice Cream and Frozen Novelties - US - July 2016,” reveals that while nine in 10 (92%) consumers have purchased frozen treats in the past six months, one quarter (22%) are buying less. And, while just 11% of consumers considered portion control as a purchase factor in 2013, today, one-third (32%) report that they purchase single-serve frozen treat packages.