Brands that offer a premium experience, deliver wholesome ingredients and support sustainability boast an even greater advantage on the retail shelf or beverage cooler, according to research conducted by PMMI, The Association for Packaging and Processing Technologies, Reston, Va. In fact, studies show consumers exhibit a growing concern and awareness surrounding the quality of products they purchase. And, PMMI’s “2015 Global Packaging Trends Report” outlines how health-conscious individuals place ingredients under the microscope, and that the environmental values reflected through packaging also play a role in the consumer decision-making process.