Study reveals more Americans embracing plant-based, organic, non-GMO foods
Dairy alternatives ranked as the favorite "better-for-you" food, according to the study.
More grocery shoppers are seeking out and trying "better-for-you" foods, especially dairy- and meat-free alternatives, according to a new national health food study by Earth Balance, Boulder, Colo. The study polled 2,000 consumers to determine which new foods they are trying, what is their top motivators and trends in healthy eating.
While the better-for-you food trend is not new, its growth does not seem to be slowing down anytime soon. In fact, when asked which factors are most important to them when shopping for food, respondents said buying local (37%), organic (33%) and non-GMO (30%) are key. Additionally, Americans are more willing to try better-for-you-foods, with the study showing the most-tried are healthy snacks, dairy alternatives and oil alternatives.