IRI study reveals Hispanic shoppers’ interest in CPG e-commerce
Key findings from HispanicLink identify that Hispanic shoppers plan to increase their online purchases of grocery products from large retailers at a significantly faster pace than non-Hispanic shoppers.
Chicago-based IRI released findings from its latest HispanicLink study, which provides new information about Hispanic shoppers’ path to purchase consumer packaged goods products and a particular focus on the group’s widespread adoption of e-commerce.
Today, there are 55 million Hispanics in the United States, representing 18% of the population and spending power of $1.5 trillion. Almost 60% of Hispanics are Millennials or younger, and account for 80% of segment growth, making Hispanic shoppers vital for any manufacturer or retailer eager to grow sales and market share. In addition, Hispanics tend to shop online more than non-Hispanics in several critical categories.