PLMA study: Millennials are changing the way America eats
A nationwide survey of more than 1,800 shoppers age 20-29 reveals that Millennials love food, but want food done their way.
How can supermarkets attract the newest generation of grocery shoppers—the Millennials—and turn them into loyal customers?
That’s probably the biggest strategic challenge facing retailers today. However, new research suggests that the answer may be found in the fresh departments along the store perimeter.