Households headed by Millennial parents are largest organic-buying group
Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America.
America's 75 million Millennials are devouring organic, and they're making sure their families are too, according to a study conducted by the Organic Trade Association (OTA), Washington, D.C.
In fact, parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America. Among U.S. parents, more than five in 10 (52%) organic buyers are Millennials. And, this influential and progressive generation is stocking their shopping carts with organic on a regular basis.