Living in the suburbs of Chicago, there aren’t exactly an abundance of taxis available unless arrangements are made well in advance. The process is especially difficult when trying to get a cab back to the suburbs from one of the airports. But, now, with the explosion of ride sharing companies like Uber, all of that has changed. Finding transportation that provides a taxi-like experience is now amazingly easier, more efficient, and above all, less expensive. The ride sharing companies have solved a transportation capacity issue and revolutionized the taxi industry. So, it only begs the question, can the same technology also be applied to the trucking industry?
There are many similarities between the taxi and trucking industry – they are both heavily regulated, have capacity issues, rely on a similar workforce and provide a transportation service. Enter the “Uberization” of trucking—what is considered to be the next logical step in refrigerated transportation.