Mintel study: U.S. yogurt drinks segment increases 62% in 5 years
A relative newcomer to the yogurt sector, yogurt drinks are a standout in the yogurt market.
It seems that U.S. consumers have cultured a love of yogurt drinks, as the latest research from Mintel, Chicago, reveals that sales of yogurt drinks have grown a healthy 62% in the five years (2011-2016). Yogurt drinks include refrigerated yogurt products in a liquid, drinkable form, and may include fruit or fruit flavoring such as yogurt “smoothies,” kefir, lassi, etc.
A relative newcomer to the yogurt sector, yogurt drinks are a standout in the yogurt market. Indeed, between 2011 and 2016, dollar sales of yogurt drinks have grown 62% to reach $893 million. Volume sales at MULO (multi-outlet) rose 73% to 407 million pints. Sales of drinkable yogurt are expected to grow 11% in 2016, making this the second straight year of double-digit gains.