The market's growth has as much to do with Americans expanding their palate to include unique, exotic and authentic flavors.
Clean up on aisle internacional…that is, clean up all the money, as sales of Hispanic foods and beverages continue to soar. The size of the Hispanic food and beverages market approached $18 billion in 2015, according to Packaged Facts, Rockville, Md. This represented an increase of 4% over 2014 and reflects a compound annual growth rate (CAGR) of almost 4% between 2011-2015, according to the “Hispanic Foods and Beverages in the U.S., 6th Edition” report.
The market's growth has as much to do with Americans expanding their palate to include unique, exotic and authentic flavors, as it does with Hispanic consumers representing an increasing portion of the total population or the cohort's impressive financial clout.