InContext Solutions closed round of funding to expand virtual reality for retail
InContext Solutions helps retailers and manufacturers more rapidly visualize, test and deploy new retail concepts using hyper-realistic simulations of actual retail environments.
InContext Solutions, Chicago, closed a $15.2 million funding round led by Intel Capital and Beringea to help the provider of web-based virtual reality (VR) shopper and retail solutions accelerate sales and marketing efforts, expand its geographic footprint and improve its VR product portfolio, including further development of solutions for head-mounted devices.
“This latest round of funding gives us strong strategic backers who share our vision of even more robust, fully-immersive virtual reality solutions for retail,” says Mark Hardy, chief executive officer. “We have long been a leader in web-based VR, and this investment allows us to aggressively develop our VR platform, further lowering costs and improving speed and revenue for our clients.”