Schwan’s research uncovers frozen food aisle perceptions
Schwan’s Consumer Brands conducted the research to uncover new insights into the current state of the frozen foods aisle.
Schwan’s Consumer Brands, Inc., the retail subsidiary of The Schwan Food Co., Bloomington, Minn., released its exclusive “Reinvigorating Frozen Foods Report 2016” to start a conversation about how manufacturers and retailers can communicate the benefits of frozen foods to shoppers struggling with the fresh vs. frozen question.
Schwan’s Consumer Brands conducted the research to uncover new insights into the current state of the frozen foods aisle and to understand consumers’ attitudes toward frozen foods and shopping behavioral trends. The research revealed that convenience, ease of use and life stage are top reasons shoppers turn to frozen foods.