The Retail Feedback Group (RFG), Lake Success, N.Y., released the 2016 U.S.Supermarket Experience Study.

On a 5-point scale with five being the highest, the research found that supermarkets continue to generate high satisfaction among their shoppers, scoring an average of 4.39, as well as foster a strong referral rate with an average likelihood to recommend score of 4.48. Despite these high satisfaction and referral scores though, an opportunity still exists to address lower scoring areas to grow loyalty and sales.