Hain Celestial launches strategic platform for health-and-wellness brands
Cultivate will utilize several teams, including marketing, sales and supply chain, to reinvigorate brands.
The Hain Celestial Group, Inc., Lake Success, N.Y., launched its Cultivate Ventures platform, dedicated to investing behind lifestyle brands, smaller portfolio brands and concepts as well as incubator opportunities.
The company plans to strategically invest with a dedicated, creative focus for refresh and relaunch; incubate small acquisitions until they reach the scale for the company's core platforms; and invest in lifestyle brands, concepts, products and technology that focus on health and wellness. Cultivate's brands include BluePrint, a pioneer of cold-pressed juices, juice drinks and functional beverages and Yves Veggie Cuisine, a full line of meat-free products, among other brands.