Consumer packaged goods retailers and manufacturers can strike the right balance between national and private label brands and provide shoppers with the value and quality they desire.
Cost-conscious consumers, stepped-up innovation and distribution gains provided a lot of momentum for private label brands in the early 2000s. However, the stronger economy, falling food prices and the maturation of some important private label sectors are putting the squeeze on this momentum, which has stalled in the past five years and even began to decline in 2015, according to a study produced by Chicago-based IRI.
The latest IRI Times & Trends report, “Private Label: The Journey To Growth Along Roads Less Traveled,” takes a closer look at how consumer packaged goods retailers and manufacturers can strike the right balance between national and private label brands and provide shoppers with the value and quality they desire.