PLMA study: How America's eating habits are changing
This report reveals that Millennials love food, but want food done their way.
How can supermarkets attract the newest generation of grocery shoppers—Millennials—and turn them into loyal customers? That’s probably the biggest strategic question facing retailers today. In fact, a nationwide survey of more than 1,800 shoppers by the Private Label Manufacturers Association, New York, suggests that the answer may be found in the fresh departments along the store perimeter.
This report, “How America’s Eating Habits Are Changing,” reveals that Millennials love food, but want food done their way. Fresh and healthy foods are at the top of their shopping lists, while prepared and portable foods are also very popular.