New consumer survey explores competing preferences for healthful vs indulgent foods
An astounding 80% of the 2,000 consumers surveyed agreed that they expect food at restaurants to be both healthy and delicious.
"Healthfully delicious" and "luxuriously indulgent" may have been rival trends in the past, but today, they both equally dominate consumers' food decisions while dining outside the home, according to the latest trend report from Culinary Visions Panel, Chicago.
The study, "OxyModern: Cultural Contradictions Driving the Trends," shows ample opportunities for operators to build menu concepts around two competing consumer dining trends.