The Black Market enables users to navigate four immersive bacon worlds of variety.
Hormel Foods, Austin, Minn., unveiled The Black Market, a multisensory bacon experience designed to launch consumers on a quest in a world of bacon, while providing them with the ability to purchase bacon in a previously unimaginable way.
Dubbed as the first ever mobile virtual reality shopping experience available to consumers via a smartphone, users can experience The Black Market by visiting www.BlackLabelBacon.com and positioning the phone in front of their eyes. To amplify the user’s experience, a limited number of custom bacon-scented Google Cardboard are available.