FMI, Nielsen release consumer research on fresh prepared, deli in retail
The report uncovers insights on consumer buying behaviors for fresh prepared food choices to better identify what choices consumers are making and how they are determining where and what they will eat.
Food Marketing Institute (FMI), Arlington, Va., released its inaugural analysis, “The Power of Fresh Prepared/Deli,” which explores fresh prepared and deli foods through the eyes of the consumer.
Grounded in data from Chicago-based Nielsen, the research outlines how the supermarket industry will continue to identify improved ways to track consumer dynamics, convenience and household trends that have had a profound impact on meal preparation and shopping behaviors regarding fresh prepared foods.