Tribe appoints new CEO, Produce Marketing Association hires new execs, and more
ASSOCIATIONS/ORGANIZATIONS:
Produce Marketing Association (PMA), Newark, Del. Dennis Danovich was promoted to data analyst manager, responsible for providing feedback and guidance on the success of its value offerings, business plans and strategies. Danovich joined PMA in 2015. Previously, he worked as a senior process engineer at JPMorgan Chase and as a business support and reengineering analyst for Barclaycard US. Alina Henry joined as senior marketing strategy manager, responsible for the development of integrated marketing plans around PMA events and PMA membership initiatives. Henry joined PMA’s marketing team in 2013, and has served as a marketing manager for CVS Caremark and a business analyst for Pepper & Rogers Group. Criztal Hernandez joined as a marketing strategy manager, accountable for developing integrated marketing campaign plans, associated strategic positioning and messaging that support PMA and Center for Growing Talent by PMA (CGTbyPMA). George Szczepanski was promoted to director of business development,responsible for achieving PMA sponsorship and advertising goals and leading the business development team. He joined PMA’s business development team in 2010, and has sold fresh imported fruits for Jac. Vandenberg, Inc. Tracy Wise was promoted tovice president of marketing, responsible for leading the marketing department in planning and integrating communications across PMA and CGTbyPMA platforms. Wise joined PMA’s marketing team in 2012, and has served in several leadership roles in brand and product marketing, including leading strategic direction as a brand director for AstraZeneca. Perry Bacon was named education manager, responsible for the strategic development and implementation of PMA education and the development of curriculum for PMA and CGTbyPMA programs. Before PMA, he worked for non-profit organizations and corporations, where he was responsible for inception and ongoing training, as well as volunteer and educator training. Jasen Bange serves as business development specialist, where he supports PMA’s U.S. and global business development efforts with an emphasis on the fulfillment of sponsorship and advertising sales. Previously, he worked at Sallie Mae as a collections specialist. Kim Coker joined as the business development manager for the Eastern U.S. and Canada, where she works closely with PMA members and produce commodity boards, commissions, associations, retailers and producers. She comes from the Florida Department of Agriculture and Consumer Services, division of marketing, where she served Florida’s agricultural community for 16 years. Michelle Hill was named assistant to the executive office, working directly with PMA’s executive officers and PMA’s board of directors. Previously, she served as an executive assistant to the vice president of the office of the customer advocate at Sallie Mae. Bill Hyman was named facilities services manager, where he oversees the preventive maintenance of facility equipment and is responsible for the safety and security of staff, PMA event shipments and other operational logistics. Hyman spent 16 years as the purchasing, facilities and contracts manager for the International Literacy Association. Colleen McDonnell was appointedexposition and sponsorship sales manager, working closely with the director of tradeshows and other PMA teams to determine appropriate exhibit spaces for sale and fulfillment. Previously, she spent four years as an olde world cheese department manager at Wegmans Food Markets. Josh Moorhead was named graphic designer, supporting all facets of creative work for PMA and CGTbyPMA. Before PMA, he served as a freelance art director for Sterilox, and has previously worked as an interactive designer, creating display media concepts for brands such as Volkswagen, Disney and Tyson Foods. Lastly, Lauren Scott was named chief marketing officer, responsible for global strategic leadership to increase consumer demand for fresh produce and floral products through association and industry marketing initiatives. She maintains 20 years’ experience in consumer goods marketing, innovation and brand management, and has worked as a marketing executive for beverage companies like Diageo and PepsiCo.
Center for Growing Talent by PMA (CGTbyPMA), Produce Marketing Association, Newark, Del.
Alicia Calhoun was promoted to vice president, talent portfolio, responsible for the strategic direction of all talent programs focusing on program management, external relationships and knowledge management. Calhous has been with CGTbyPMA for nine years. Previously, she was PMA’s director of industry technology and standards for 16 years. Megan Nash was promoted to program director, where she will concentrate on the execution and expansion of current CGTbyPMA programs. She has been with CGTbyPMA for three years. She began her career in produce in 2008, spending five years as a sales and customer service representative with Country Fresh Mushroom Co., Inc. Lois Giovacchini was named major gifts manager, responsible for advancing a portfolio of corporate and individual donors and prospects in support of the educational arm of PMA. Prior to joining CGTbyPMA, she served as director of development for the Pennsylvania Society for the Prevention of Cruelty to Animals, where she was responsible for raising more than $4 million annually. Quincy Inman joined as the contributor relations coordinator, responsible for creating, developing and executing a contributor relations program aimed to inform and acknowledge CGTbyPMA donors. Prior to CGTbyPMA, he worked for the National United Cerebral Palsy as a senior director of special events, where he assisted with the development and expansion of new events, fundraising campaigns and special projects.