IDDBA study: Retailers focusing more on shopper behavior
Today’s retailers are focusing less on overall growth and more on shopper behavior, including developing smaller, more productive stores; digital retailing and online shopping; and more tailored assortment strategies by region and season.
Today’s retailers are focusing less on overall growth and more on shopper behavior, including developing smaller, more productive stores; digital retailing and online shopping; and more tailored assortment strategies by region and season. This is one of many findings in “What’s in Store 2017,” the latest edition of the annual trends publication from the International Dairy-Deli-Bakery Association (IDDBA), Madison, Wis.
Other findings in the book’s “Economy & Retail Trends” chapter include: