Study: Consumers hold retailers accountable for their health, wellness journey
Within the $3.4 trillion global wellness market, $1 trillion annually is spent on beauty and anti-aging, $574 billion is spent on healthy eating, nutrition and weight loss and $433 billion is spent on preventative and personalized health.
As consumers strive to live more healthful lifestyles, their purchasing behaviors are rapidly changing, driving every buying decision. And, more than ever, consumers want – and expect –retailers and manufacturers to assist them on their health and wellness journey inside the store, according to a white paper released by Global Market Development Center (GMDC), Colorado Springs, Colo.
“As consumers around the globe search for better, healthier and smarter solutions that fit their lifestyle, the motivation for brands and stores to meet these needs means modeling an experience they cannot achieve with e-com,” says Patrick Spear, president and CEO.